U.S. — Apple increased the monthly price of its Apple Music Individual plan in the U.S. from $10.99 to $11.99, raised the Family plan from $16.99 to $19.99, and lifted the Student plan from $5.99 to $6.99. The new pricing structure took effect on July 17, 2026.

Apple stated in a statement that rising licensing costs drove the adjustment. "As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today," the company said. This marks the first price increase for the service since 2022.

Current subscribers will see the updated charges reflected in their next billing cycle. The Music Family plan provides access for up to six accounts, while the Student plan is available to verified students enrolled in a degree-granting university.

Apple has also raised prices for some Apple One bundle plans, though the individual Apple One plan price remains unchanged. The price adjustments extend beyond the United States, as Music prices have also increased in the UK and Europe.

Spotify raised the price of its U.S. Premium individual plan from $11.99 per month to $12.99 per month. The streaming competitor also raised the price of its U.S. Family plan from $19.99 per month to $21.99 per month.

Music launched in 2015 and now provides more than 100 million songs without ads. Users can download songs for offline listening and access Spatial Audio and lossless audio quality.

The service has introduced features including Lyrics Translation, Pronunciation, AutoMix, Library Pins, and in-app Replay stats. Music Sing allows users to use their iPhone as a microphone to amplify their voice through a connected TV.

Apple stated that Music reached all-time highs in listenership and new subscribers in 2025. The company did not disclose actual figures for Music listenership or subscribers.

The price increase affects millions of U.S. subscribers across individual, family, and student tiers. It reflects broader industry trends as streaming services adjust to rising content licensing costs.