CAIRO — Coca-Cola HBC opened a new digital hub in Cairo on July 9, 2026. The facility currently employs about 250 people, and the company expects the workforce to grow to 450 employees next year.

Naya Kalogeraki, Chief Operating Officer for Coca-Cola HBC, said, "Egypt is no longer simply an acquisition story. It is becoming a growth story."

Egypt represents 11% of Coca-Cola HBC group volumes and ranks as the company's third-largest market by volume. It is also Coca-Cola HBC's largest Schweppes market globally. In the energy drink category, the company is the second-largest player in Egypt, with the category contributing more than 10% of revenue in the region. Powerade holds a 78% value share in the advanced hydration segment in Egypt.

Coca-Cola HBC has expanded direct customer coverage in Egypt to 53% and has tripled its cooler base since 2021. Cooler penetration has reached 87% in high-potential outlets. The business has achieved a 350-basis-point expansion in gross margins since 2022. The company has identified more than 31,000 potential outlets it was not previously serving in Egypt and has activated 15,000 outlets through its "On the Street" initiative. Activated outlets have generated 36% higher revenue compared to benchmark non-activated stores.

Since 2021, Coca-Cola HBC has doubled its active accounts and tripled its annual capital expenditure in Egypt. The annual system marketing investment with The Coca-Cola Company in Egypt has also doubled since 2021. In 2025, Egypt was the fastest-growing country for trademark Coke in Africa and ranked in the top 10 globally for trademark Coke growth. Fanta volumes in Egypt increased by 6% in 2025, and Sprite volumes rose by 9% in the same year. The company narrowed the gap with the market leader in sparkling beverages in Egypt from 13 percentage points in 2022 to five points by the end of 2025. Sparkling beverage consumption in Egypt grew 8% in 2025.

Egypt has a population of nearly 120 million people, with about 60% under the age of 30. The country has the second-highest GDP in Africa, which is expected to grow at about 4% annually. Egypt's sparkling per-capita consumption stands at 110, the second-lowest across Coca-Cola HBC's current footprint.