SEVIER COUNTY, TENN. — The Sevier County Humane Society in Tennessee has used themed social media photographs of adoptable pets to drive adoptions and generate roughly $1,000 a month in donations. The shelter's Facebook page has more than 90,000 followers.

Abby McGahee, the shelter's photographer, spends much of her days training her camera on the puppies and kittens that arrive at the facility. The photo shed is packed with costumes and props, and pets pose in a light box dressed to match themed litters, including the cocktail litter, bluegrass band and cleanup crew.

McGahee said the visibility from a single image can extend beyond one animal. "The more interest a litter or a pet gets, the more interest other animals that we have get, and the more that we can save," she said.

"It's all about getting them out there, whether it's one picture, four pictures, a video, whatever it might be," McGahee said.

People lined up outside the shelter after photos of a litter of Australian shepherd mixes dressed as a cleanup crew were posted on social media. The puppies, nicknamed Captain Clean, Doctor Detergent, Major Mop, Mister Microfiber, Princess Polish and Sergeant Sudds, were adopted quickly after the images circulated online.

Executive Director Barbie White said the photographs translate directly into financial support for the shelter. "Just one of Abby's photos raised almost $20, and that was just in one day. So those photos, how important and how attention-grabbing they are, come out to be almost $1,000 in income for us every month," White said.

White said social media engagement plays a central role in finding homes for the animals. "Every time there's a share, every time there's a like, it just increases our chances of getting that animal adopted," she said.

"Our mission is shown through those photos. We show them in their best possible light so that they can get the best possible home for them," she said.

"We just want to make sure everybody knows that we are just focusing on the kindness and compassion towards animals and towards our community, and we think with our lighthearted photos that Abby's able to bring, it shows," she said.

The organization, which uses the unofficial tagline "the little shelter with the big heart," continues to seek donations, volunteers and new pet parents.