SCOTTSDALE — A lawsuit filed in January in Arizona by a personal assistant identified as MG and two other women alleges that the operators of AI ModelForge created and distributed nonconsensual AI-generated sexual images of them. The complaint names Jackson Webb, Lucas Webb, Beau Schultz, and 50 John Does as defendants.

The lawsuit alleges that the Webbs and Schultz scoured the internet for photos of unsuspecting young women and used artificial intelligence to generate photos and videos of fictional models who look exactly like them. According to the complaint, the men sold the generated content on the subscription platform Fanvue and sold online courses on the platform Whop for $24.95 a month teaching other men how to create AI-generated influencers based on real women's photos.

The complaint alleges the men created "Blueprints" to scrape images from women's social media accounts, feed them into CreatorCore software, and use a separate app to remove the women's clothes and generate sexually explicit images and videos. The lawsuit claims the generated content produced millions of views and more than $50,000 in income in one month.

MG, who worked as a personal assistant in Scottsdale, Arizona and supplemented her income by waiting tables on weekends, had an Instagram account with more than 9,000 followers. She received a direct message from a follower asking if she knew that photos and videos of a lookalike were circulating on Instagram. She then saw multiple Instagram Reels showing her face superimposed onto a body that resembled her own, with tattoos matching hers.

"If you didn't know me well, you could very well think they were images of me," MG said. "It was kind of like this reality check that I don't have any control over my own image."

Attorney Nick Brand is representing MG and the other two plaintiffs. "The prevalence of this has been shocking to me," Brand said. He said the young men the lawsuit alleges are behind AI ModelForge are targeting normal, everyday folks that have average social media profiles and social media followings.

The Linktree page for AI ModelForge redirects to TaviraLabs, a Telegram group with more than 18,000 members that advertises itself as "the #1 AI Influencer coaching community." The lawsuit names more than a dozen Instagram accounts used by the defendants to promote AI ModelForge, and most of these accounts remain active. Some post captions such as "She's not my girlfriend, she's my best paid employee" and "POV: You built her in 20 minutes and she made you $13.2k in the first 45 days."

MG and the other plaintiffs have requested Instagram to remove the images, but many remain because they do not violate Instagram's guidelines on AI-generated content. According to a spokesperson, Instagram has policies that prohibit both AI- and non-AI-generated nonconsensual intimate imagery and removes accounts that post such content, and the accounts associated with AI ModelForge that were provided to the company were under review. According to a spokesperson, TikTok removed accounts promoting AI ModelForge for violating community guidelines.

President Trump signed the Take It Down Act into law in May 2025. The law makes publishing nonconsensual sexualized AI-generated content illegal and requires platforms to remove such content within 48 hours of being flagged. Most U.S. states, including Arizona, have passed laws banning deepfake pornography.

Arizona State Representative Nick Kupper introduced a bill in the Arizona Legislature requiring websites to use automated detection tools such as age verification or consent forms to prevent nonconsensual AI content from being uploaded. "State laws tend to be reactive rather than proactive," Kupper said. "Once something's online, it's pretty much there forever, even though victims spend millions of dollars trying to take it down. It's like whack-a-mole—you hit one, another one pops up."