DAGENHAM — KSI will live stream Dagenham & Redbridge's National League South fixture against Hampton & Richmond on his YouTube channel. The match will be broadcast for free at 15:00 GMT on Saturday, 28 March 2026.

This will be the first time a National League match has been streamed live on YouTube in this way. The content creator, who has 17.6 million YouTube subscribers, bought a minority stake in Dagenham & Redbridge in March 2026.

"Streaming this game in this way is a landmark moment, not only for the National League but also for the wider non-league game. Partnering with DAZN and tapping into KSI's global audience gives us a unique chance to showcase what makes this level of football so special," National League CEO Phil Alexander said.

Dagenham & Redbridge were relegated to the sixth tier last season. The club currently sits 12th in National League South, six points behind the play-off places. Hampton & Richmond are 18th in the league standings.

Olajide Olayinka Williams Olatunji, the London-born content creator known as KSI, expressed enthusiasm about the upcoming broadcast. "This is gonna be a movie. See you this Saturday," Olatunji said.

The content creator also addressed the club's long-term development. "It will take a long time - so to the Daggers fans, please be patient," Olatunji said. "I want you to know that I am fully committed to making sure Dagenham & Redbridge is a team that everyone will know worldwide and will be an exciting team to watch and support."

John Grabowski, chief commercial officer of Dagenham & Redbridge, emphasized the potential impact of the streaming arrangement. "We want to make history on 28 March, not just in terms of viewership but also in how non-league football can be seen, shared and celebrated around the world," Grabowski said.