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Andrew Rea announced a partnership with CookUnity to sell Babish-branded pre-made dishes.
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The Babish portfolio includes several cookbooks.
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The Babish portfolio includes a cookware line carried in Walmart and Amazon.
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The Babish portfolio includes Baked with Babish, a THC-infused sugar expanding its product line in the fall.
Andrew Rea, YouTube cooking creator
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"Every YouTuber is a small business."
Andrew Rea, YouTube cooking creator
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"You are an LLC generating revenue and changing your business model depending on what’s trending."
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Andrew Rea reached 4 million YouTube subscribers earlier this year.
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Andrew Rea quit his job in post-production within six months of starting the channel in 2016.
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Sawyer Jacobs serves as CEO of Andrew Rea's company.
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The operation employs four full-time staff, including two editors.
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The cookware brand Made In invested $3 million in Andrew Rea's business to fund native content for the channel.
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CookUnity will begin selling four Babish-designed dishes in the New York tri-state area.
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Expansion of Babish-designed dishes to Chicago and Los Angeles is planned in the coming months.
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Andrew Rea developed each recipe for the CookUnity partnership himself.
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Andrew Rea worked with CookUnity’s test kitchens to make the recipes scalable.
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The eventual Babish meal lineup will rotate between 10 mainstays and five seasonal items.
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The podcast 'In the Booth with Babish' premiered on May 25.
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The podcast 'In the Booth with Babish' runs every other week.
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Guests on 'In the Booth with Babish' include William H. Macy and Alton Brown.
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Vox Media provides back-end support for the podcast while Andrew Rea retains creative control.
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The first season of 'In the Booth with Babish' is set for 26 episodes.
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Andrew Rea attended film school.
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Production on Andrew Rea's short film begins this summer.
Andrew Rea, YouTube cooking creator
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"I’ve divorced myself from the business side of things so I could focus on the creative."
Andrew Rea, YouTube cooking creator
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"I don’t have that Martha Stewart gene in me."
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