Salesforce agreed to acquire Fin, an AI customer service platform, for $3.6 billion. The acquisition is expected to close toward the end of Salesforce's fiscal year in January.

Fin's lead product is an AI agent designed to resolve customer queries across platforms including email, WhatsApp, Slack, and live chat. The system operates using Fin's proprietary Apex AI model. Jim Cramer, a media commentator, called the deal "very good" to strengthen Salesforce's AI portfolio. "I genuinely believe that Marc can transcend this," Cramer said.

Salesforce has announced or completed at least six acquisitions since December, including agreements to acquire M3ter, a usage-based billing platform, and Contentful, a provider of content management systems. Terms for the M3ter and Contentful acquisitions were not disclosed. Kraft Heinz and Swiss shoemaker On are customers of Contentful. Earlier this year, Salesforce completed the acquisitions of Qualified and Cimulate; terms for these transactions were also not disclosed. Last fall, Salesforce completed an $8 billion acquisition of Informatica, a cloud data management company.

Salesforce's Agentforce product has an annual recurring revenue (ARR) of $1.2 billion. The combined annual recurring revenue for Agentforce, Informatica, and Data 360 is nearly $3.4 billion, an increase of over 200% from a year earlier. Salesforce is projecting roughly $46 billion in revenue in fiscal 2027.

Salesforce shares declined approximately 17% in June and fell almost 20% in January. Overall, the shares are down about 40% for the year. Following its quarterly results report on May 27, Salesforce shares rose almost 19% over two days. However, the shares then declined for 14 consecutive days starting June 2, closing at $150.12 on June 22. Shares have since climbed over 5% since June 22.

Gil Luria, an analyst at D.A. Davidson, stated that the acquisition would not change investor perception. "This isn't going to help. You can't fight narrative," Luria said. He added, "They can argue with investors until they're blue in the face. It's not going to change investors' minds that AI is a disruption risk for software." Cantor Fitzgerald analysts issued a note to clients on June 15 stating, "A broader point we want to make is that if executed properly, incumbent SaaS vendors could acquire their way to the winner's table in the AI-era." Cantor Fitzgerald maintains a buy-equivalent rating on Salesforce with a price target of $250.