Mzi Kaka stated that the creator economy will create new jobs and reward individuals who possess a combination of creativity, technical skill, commercial awareness, and adaptability. Kaka, a lecturer and corporate liaison at The Academy of Sound Engineering, made the statement on June 29, 2026, at the institution.

Kaka said the creator economy is often discussed as if it belongs only to influencers, podcasters, YouTubers, and people with large followings. The industry increasingly needs people who can shoot, edit, write, produce, package, and adapt content across platforms such as TikTok, YouTube, Instagram, podcasts, vodcasts, and whatever comes next. Kaka said the rise of multi-platform distribution has given rise to the digital producer, a role focused on how a show translates beyond the broadcast.

For young creatives, versatility has become a critical part of employability. In audio, spatial sound is a growth area. As spatial audio becomes more common, mixing engineers will need to understand how to place listeners inside a sound environment rather than simply mixing for left and right. Roles are emerging in film, gaming, and visual media around virtual and augmented reality, interactive storytelling, virtual events, and synthetic media.

AI music producers are already using tools to compose, arrange, generate vocals, speed up workflows, and test ideas. The quality of AI output still depends heavily on the quality of the input. Algorithm strategists will help creators and companies understand how content is distributed and discovered. Metadata specialists will matter because accurate data determines credit and royalty flows. Kaka noted that the future creative professional will not be defined by one title, but by how well they understand the system around the work.