MÉXICO — Spotify released data detailing music consumption trends following the opening ceremony and Mexico's initial victory at the 2026 World Cup, which began on June 11, 2026. The opening ceremony took place in Mexico City. The tournament is being contested in Mexico, the U.S., and Canada. Spotify shared data regarding music consumption impacts following these events.

Following Mexico's win in the opening match, streams of songs associated with Mexico increased in the U.S., according to Spotify. Specifically, streams of "México Lindo y Querido" by Vicente Fernández rose by 331% in the U.S., while "México en la Piel" by Luis Miguel saw a 189% increase in U.S. streams. The Mexican National Anthem experienced a surge of more than 1,000% in U.S. streams.

Globally, the Mexican National Anthem's streams increased by 300%. Streams of the anthem also increased by 300% in Mexico. Furthermore, streams of songs by artists including Luis Miguel, Juan Gabriel, and Alejandro Fernández all increased after the championship began, according to Spotify.

Shakira was the most-streamed artist during the opening ceremony timeframe, accumulating approximately 8 million global streams. "Dai Dai," the official 2026 World Cup song performed by Shakira, saw a 46% increase in global streams after the ceremony. In the hour immediately following the ceremony, "Dai Dai" streams increased by 62% compared to the same hour the previous day, according to Spotify.

Historical World Cup music also experienced increased listenership. Streams of "Waka Waka (This Time for Africa)" rose by 49% compared to the day before the tournament started. In the hour after the ceremony, "Waka Waka (This Time for Africa)" streams increased by 55% compared to the same hour of the preceding day. The official FIFA profile on Spotify maintains more than 11.6 million monthly listeners.

No independent assessment was available for this report.