OXFORD — Global trust in news stands at 37%, marking the lowest level recorded since annual surveys began in 2015. This figure reflects a three-percentage-point decline from 2025.

Trust in news decreased in 29 of the 48 markets surveyed, with declines of at least five percentage points occurring in 19 global markets. In the United States, trust in news measured 25%, while in the United Kingdom, it stood at 30%.

The U.K.'s trust in news declined five percentage points from the previous year and 20 points from a decade ago, although traditional news sources remain the primary information source there. Across all surveyed markets, consumption of news video via digital platforms is higher than via broadcast television, with the exceptions of Germany, Denmark, and the Netherlands. Seventy-seven percent of respondents globally consume online news video weekly.

The proportion of respondents reporting little or no interest in the news industry reached 25%. Concerns about false information increased four percentage points since 2025. Nearly half of survey respondents stated a preference for non-biased news sources. A majority of respondents also indicated that the news industry covers immigration poorly.

Respondents aged 18 to 24 primarily obtain news from social media, video networks, and AI chatbots. Television remains the primary news source for respondents aged 45 and older. While fewer than one percent of respondents use artificial intelligence as their primary news source, approximately one-third use it to find, simplify, summarize, or check news for bias. Weekly use of artificial intelligence chatbots for news increased from 7% to 10% globally, and to 16% for respondents under 35. Global confidence in social media news measured 22%, and confidence in artificial intelligence chatbot answers was 20%.

Twenty-seven percent of respondents obtain at least some news from online creators and influencers. These sources were generally rated as less trustworthy and more biased than traditional news sources. A majority of respondents who consume news from online creators also consume traditional news media; however, 10% of respondents stated that creators and influencers meet most of their news needs. Global support for impartial news declined by 3% since 2020. Trust in news among politically right-leaning U.S. respondents was 15%. Trust in major U.S. television networks declined by up to ten points from 2025.

The research organization noted audience disengagement. "Our data points to a mix of anxiety, disengagement and cynicism from audiences, many of whom don't like the way publishers are covering long-running news stories such as immigration, inflation and international conflict." the research organization stated. The organization added, "The popularity of creators and online video is not evidence that people no longer want news, but it suggests they want news to feel more accessible, more understandable, and more relevant to their lives."