ROME — Ferrari unveiled its first all-electric vehicle, the Luce, in Rome on May 25, 2026. The $640,000 sedan marks Ferrari’s entry into the electric market and represents the brand’s first five-seater and longest vehicle ever built.

The Luce features four electric motors producing 1,035 horsepower, an estimated range of 500 km (310 miles), and acceleration from 0 to 100 km/h in 2.5 seconds. Designed in partnership with Jony Ive and Marc Newson through their firm LoveFrom, the car replaces the traditional grille with an S-duct swoop and houses a sleek, dark “glass house” cabin within a chunkier aluminum shell. The interior has been praised for its blend of analog and digital touchpoints.

Ferrari shares fell about 8 percent in Milan and 5.3 percent in New York the day after the unveiling. Analysts cited “design hate” and investor concerns about research and development costs and return on investment as reasons for the stock decline. Ferrari stock later recovered to prelaunch levels.

Luca di Montezemolo, former chairman of Ferrari, said the Luce risks “destroying a myth” and hopes “they at least take the prancing horse from that car.” Raphael Zammit, chair of transportation design at the College for Creative Studies, said the Luce “is brutally bland” and “looks as if it was designed by AI.” He added that industrial design and automotive design are “two different disciplines.”

Ferrari CEO Benedetto Vigna stated on Thursday that “interest was strong” in the Luce, especially from new customers.