Heinz is re-releasing its eight-sided, 14-ounce glass ketchup bottle in a limited-edition two-pack at Walmart, priced at $14.99, to mark the company's 157th anniversary. The bottle's design was drawn by Andy Warhol and has been added to the Smithsonian's collection.

The release is part of Heinz's "157 Years of Being Food's Best Friend" anniversary campaign, which marks the company's founding in 1869. The campaign is being promoted through billboards and social media and includes a film titled "Life of a Bottle," produced by Wieden+Kennedy New York. The film follows a Heinz ketchup bottle being passed around from breakfast through dinner until it runs out, set to Willie Nelson's rendition of "All of Me."

"The emotional connection consumers have with the Heinz brand runs deep, which is why allowing consumers to get a bottle for themselves for our 157th anniversary felt like the right time to do this," Kraft Heinz chief marketing officer Todd Kaplan said. "The glass bottle has become an icon. While our current bottles more functionally fit how people use ketchup today, they can't recreate the distinct experience of glass—the weight in your hand, the familiar look on the table, and the ritual of tapping the iconic '57' sweet spot to get the perfect pour."

Glass bottles of Heinz ketchup are now chiefly found in diners. Heinz replaced its glass ketchup bottle with a squeezable plastic version in the early 1990s and has periodically reintroduced the glass bottle to retail since then.

The "57 trick" is shown 35 seconds into the film and involves tilting the bottle downward and tapping the "57 Varieties" label around the neck. The film does not depict the "marrying the ketchup" trick, in which contents of one bottle are combined with another. Heinz built a marketing campaign around "ketchup fraud" in 2021.

Henry J. Heinz coined the "57 Varieties" slogan in 1896 after seeing a footwear brand advertise 21 varieties. By that year, the Henry J. Heinz Company was selling over 60 products. "Legend has it that Heinz chose 57 because five was his lucky number [and] seven was his wife's," Heinz marketing vice president Daniel Gotlib said.