Survivor 48 winner Kyle Fraser and castmate Kamilla Karthigesu launched Paprclip, a goal-focused social accountability app, on Kickstarter on Tuesday with a target of raising $40,000 toward further development. The co-founders said the app was inspired by their experiences on Survivor, post-game reflections, and positive psychology principles, and is designed to help users tackle personal goals.

Paprclip allows users to compete in randomized daily challenges, build personal goals and habits, and upload short-form clips documenting their progress. Clips can remain private or be shared publicly to other social media platforms with user consent, and users can earn badges as they complete daily challenges. The app also includes a to-do list feature intended to function as a standalone goal or habit tracker.

Goals, habits, and tasks can be built individually or in pairs. Clips uploaded by paired users are added to a shared journal page where each participant can review the other's progress. The daily challenges were developed in coordination with licensed clinical therapists.

Fraser said the app is not limited to fitness or wellness use cases. "I don't see it solely as a health and wellness app. In fact, if Paprclip is functioning the way I want it to, I think people will realize that they can use it for whatever they want — people who are trying to get into different hobbies like cooking, or painting, or different endeavors." he said.

"I'm very much a habit tracker, an organization hacker, And I thought, there's so many habit trackers in the world and so many productivity tools, but there's nothing that allows you to really do things together. And, as corny as it sounds, you'll always hear me say 'people, people, people' — that is what I feel has made me most successful." Fraser said in a podcast interview.

The founders hired developers and designers to assist with building the app. Paprclip is relying on a $20,000 grant and operational support from the Flemming Center for Entrepreneurship & Innovation at Hampden-Sydney College, where Fraser became the inaugural alumni founder to build a company through the center's entrepreneurship program. The Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan awarded dedicated funding to support the app's UX/UI design. Karthigesu works as a senior software engineer at Discord. Outside of grants and the Kickstarter campaign, Paprclip has not raised outside capital. Both founders also played Survivor again in season 50.