Leica unveiled the Cine Play 1, a short-throw laser home projector developed in partnership with Hisense and the first projector to carry the Leica brand. The device carries a list price of $3,795 and a net price of $2,995 after an $800 rebate, placing it alongside midrange home cinema projectors from Sony, Epson, and other manufacturers.

The Cine Play 1 uses a Leica Summicron lens and can project images between 65 and 300 inches, producing a 150-inch image when placed 12 feet from a wall. It carries a brightness rating of 3,000 lumens and a contrast ratio of 1500:1, and it exceeds the BT.2020 color spectrum specification at 107 percent.

The unit is built from aluminum and glass, weighs 14.6 pounds, and includes a carrying handle. It has no built-in battery. Auto keystone and autofocus features adjust the image automatically. An optional Cine Play 1 Floor Stand sells for $495 and routes the power cord through the stand base instead of the projector.

The projector supports Dolby Vision, HDR10+, IMAX Enhanced, and Dolby Atmos audio. Connectivity includes two HDMI ports, one of which is an eARC port, a 3.5-mm audio output, an optical output, two USB ports, and an Ethernet port. The Cine Play 1 has no coaxial input for a terrestrial antenna.

The Cine Play 1 runs the VIDAA operating system, which provides access to most streaming services, with Fandango at Home being an exception. A Leica representative said the company may add Fandango at Home to the projector's available services at a later date.

In benchmark testing, the projector produced vibrant colors, accurate skin tones, and clear differentiation between shades of yellow and orange, while showing minor brightness issues in brighter viewing environments. The Cine Play 1 delivered stutter-free performance when tested with Crimson Desert on an Acer Nitro 60 gaming desktop.