A Senate Joint Economic Committee report projects Medicare Part B premiums will rise to about $5,000 a year by 2035, up from about $2,440. Lululemon plans to boost full-price sales in 2026 by reducing markdowns.

The Senate Joint Economic Committee report attributes part of the projected increase in Medicare Part B premiums to rising healthcare costs and government overpayments to companies administering Medicare Advantage plans. Medicare Part B premiums cover doctors and hospital outpatient services. Medicare costs typically increase at a higher rate than Social Security benefits.

The projected doubling of Medicare premiums over the next decade could reduce beneficiaries' purchasing power in retirement by eating into their Social Security benefits.

Lululemon reported a 5% revenue increase year-over-year to $11.1 billion in fiscal 2025. In the Americas region, net revenue decreased by 4% from the fourth quarter of fiscal 2024 to the same period in fiscal 2025. During its fourth-quarter fiscal 2025 earnings call, Lululemon management discussed full-price and marked down items.

"Returning to full price sales growth is a top priority for Lululemon in 2026," said Meghan Frank, interim co-CEO and financial chief. Andre Maestrini, interim co-CEO and Chief Commercial Officer, said "An obsession with full price and minimal discounting and markdowns is helping the company get back to its premium placement abroad."

In January 2026, Lululemon temporarily paused sales of its "Get Low" collection in North America to review early customer feedback that the tights were see-through in certain areas. Lululemon lost market share to athleisure brands such as Alo and Vuori.

"Lululemon is in a tough spot. Its lack of compelling product and continued missteps have hurt brand trust while undermining its premium positioning," said Rachel Wolff, analyst at EMARKETER.

Lululemon began the first year of a three-year sponsorship of the BNP Paribas Open tennis tournament.