The White House launched TrumpRx.gov, a platform offering discounts on 54 prescription drugs that cannot be used with insurance or count toward a deductible. The site does not allow users to purchase medications directly.

A White House official said the administration plans to add a larger batch of drugs to the platform soon and hopes to work with Congress to codify some of the drug pricing deals into law as part of a broader health care plan. "We don't see this as the end product. The goal here is to pass the president's Great Healthcare Plan to codify these [Most Favored Nation] deals, so if people use insurance to buy these drugs, they can also access the savings." There are currently no indications that Congress is taking up legislation to codify the TrumpRx.gov drug pricing deals into law.

TrumpRx.gov relies on GoodRx's pricing data and technology to power many of its listings, with coupon cards processed through GoodRx's network using the same BIN and PCN numbers. The site functions like discount sites such as GoodRx and Mark Cuban Cost Plus Drug Co., allowing people to compare cash prices for medications but with fewer tools and less flexibility.

A survey by KFF found that about a third of people who take prescription drugs had heard at least something about TrumpRx. In the survey, 7% of people who take prescription drugs said they had visited TrumpRx.gov to compare prices, while about 16% of people who take GLP-1 medications said they had visited the site.

Geoffrey Joyce, Director of Health Policy at USC Schaeffer Center for Health Policy & Economics, said "In its current form, it's of limited use to uninsured consumers. If they got rid of all the ones that had generic equivalents, you're looking at a site with 22 drugs." Joyce also said "It's been the uninsured who have been getting screwed the most. There are lower prices out there, and from an educational and informational perspective, I think that's valuable."

Antonio Ciaccia, CEO of 46brooklyn, said "The fascinating thing about TrumpRx is that it's being touted as this new, innovative thing, when in fact, it's kind of coalescing things that already existed." He also said "I think TrumpRx could be not a cure for the problems that exist today, but maybe it could supplant the system that we have. If the discounts start to improve, there could be an option for employers who are already getting the short end of the stick on their benefit designs from PBMs."

A White House official said that IVF treatments and GLP-1 weight loss drugs have been among the most searched medications on TrumpRx.gov.

Many of the drugs listed on TrumpRx.gov have cheaper generic versions or savings programs available elsewhere. TrumpRx.gov currently shows what people would pay compared with the drugmaker's list price, though insurance rarely pays the list price and people without insurance typically receive discounts.