SILICON VALLEY — Jeff Green, CEO of The Trade Desk, has posted messages on LinkedIn criticizing media, Wall Street and industry peers. Green has spearheaded a communications strategy for the company that involves making those criticisms directly.

In one post, Green wrote that reporters were too focused on “drama and cynicism” over “curiosity.” In another, he wrote: “Wall Street is wrong.”

Green has also criticized the Amazon demand-side platform, saying it is overrated and predicting it will not exist in five years.

The Trade Desk’s stock has fallen more than 50% over the last year. Green recently purchased about $150 million of The Trade Desk stock.

Publicis Groupe said it was no longer recommending The Trade Desk to clients following an independent audit. Green posted a response on LinkedIn to Publicis Groupe’s announcement. A Trade Desk spokesperson said any notion that the company failed the audit was false and said the company had enjoyed a long and successful relationship with the ad agency group.

Ian Colley, chief marketing officer of The Trade Desk, said there has been no intentional shift in the company’s communications strategy. Colley said: “Correcting the record can create a bit of drama, but it doesn’t represent the bulk of what the company is trying to do from a communications perspective.”

Colley said he is positioning the company’s brand around objective decisioning on the open internet. He also said some of the company’s products were misunderstood by reporters, prompting the need to correct misrepresentations.

In describing how the company differentiates itself from Amazon, Colley said: “Amazon owns inventory while The Trade Desk does not, allowing The Trade Desk to remain objective.” Colley also said: “Jeff Green predicted Netflix would ultimately have to accommodate advertising and that prediction proved true.”

Carla Bevins, a professor of business management communication at Carnegie Mellon University, said: “A direct, defensive strategy can rally supporters and reinforce the company’s identity as a disruptor.” Bevins also said: “Conflict can become the story rather than the company’s innovation or performance.”

Going direct and bypassing traditional media is an increasingly popular communications strategy in Silicon Valley, and Elon Musk, Sam Altman, and Mark Zuckerberg have employed direct communications strategies bypassing traditional media. Last year, The Trade Desk posted an 18% lift in annual revenue to $2.9 billion and had a net profit of $443 million. Last year, the company had a 95% customer retention rate. The Trade Desk has grown with limited mergers and acquisitions.