TEXAS — The Onion launched a rebrand of Infowars under a licensing deal with the court-appointed administrator of the site, pending approval by a Texas district judge. Global Tetrahedron, the parent company of The Onion, would pay $81,000 a month to license the Infowars.com domain and brand for an initial six months, with an option to renew for another six months.

Gregory Milligan, the court-appointed administrator overseeing Infowars, asked Texas judge Maya Guerra Gamble to approve the licensing agreement. The proposed leasing deal was provisionally approved by a Texas court, but the agreement will not be official until the judge signs off. Alex Jones can appeal any ruling approving the deal.

"With the help of the Sandy Hook families, The Onion has reached a long-awaited deal to take over InfoWars," said Ben Collins, CEO of The Onion. Collins also tied the deal to the long-running litigation against Jones. "Eight years, almost to the day, after the Sandy Hook parents first filed suit against Alex Jones, they'll finally get some justice, and even some money. You will get a new home for funny things on the internet, a tote bag with a good logo on it and a great newspaper made by human beings in your real-life mailbox," he said.

Chris Mattel, a partner at Koskoff Koskoff & Bieder and attorney for the Sandy Hook families, also commented on the outcome. "The Sandy Hook families took on Alex Jones to stop him from inflicting the same harm on others," Mattel said.

Comedian Tim Heidecker is leading the creative direction of the rebrand. "I just thought it would be just a beautiful joke if we could take this pretty toxic, negative, destructive force of Infowars and rebrand it as this beautiful place for our creativity," Heidecker said. Mia DiPasquale will serve as head of programming for the new digital platform on Infowars.com. The Onion plans to launch the platform in the coming weeks, pending court approval. The Onion also posted a short clip to social media featuring its onion logo inside the "o" in Infowars, paired with a satirical op-ed by Global Tetrahedron's fake founder, Bryce Tetraeder.

In 2024, a bankruptcy judge set up an auction for the Infowars site and brand that attracted two bidders, one representing Jones and one representing The Onion. A bankruptcy trustee and the Sandy Hook families initially agreed to accept The Onion's bid despite its lower valuation. Jones and his attorneys said the bid was faulty, and the trustee moved the case to Texas. Jones continues to operate Infowars and host its weekday program, The Alex Jones Show.

Jones declared bankruptcy in 2022 after a jury awarded $50 million to the parents of a Sandy Hook school shooting victim. A second defamation suit involving Sandy Hook parents resulted in a $1.4 billion judgment. Jones had falsely claimed the 2012 Sandy Hook elementary school shooting, in which 20 students and six adults were killed, was a hoax.