Tinder and Zoom users will be able to scan their irises to earn a "proof of humanity" badge attached to their profile or name through an integration with Tools for Humanity's World ID. People can submit to a scan of their irises through an online app or an orb-shaped scanning device run by the World network to confirm they are human.

People confirmed as human by the technology receive a unique identification code stored on their smartphones called their World ID. Tools for Humanity is a start-up co-founded and chaired by Sam Altman. The integration with Tinder will provide an additional verification option for users who choose to use it.

"Partnering with World ID is a natural next step for the platform to help users know the person on the other end is real," said Yoel Roth, leader of trust and safety at Match Group. Late last year, Tinder began requiring all users to submit a video selfie to confirm they were real people.

Tinder and Zoom have encountered more problems with fake or malicious accounts over the past two years as improving artificial intelligence technology has made it easier to impersonate human speech, voice and likeness. Fake profiles on Tinder are typically used to scam people out of money or their personal information.

Victoria Brooks wrote on her personal blog that she encountered a large number of bots on Tinder that aimed to scam people. Brooks estimated that 30% of Tinder profiles she'd encountered were "AI-enhanced, emotionally manipulative, algorithmically-optimized romance scammers."

People in the United States lost more than $1 billion to romance scams last year, according to the Federal Trade Commission. Research from Deloitte said financial fraud conducted through deepfake scams could reach $40 billion by 2027 in the U.S. alone. In 2024, a worker in Hong Kong was convinced by video deepfakes of his company's chief financial officer and several other co-workers to hand over $25 million.

The company behind World ID first launched to the public in 2022 under the name Worldcoin and launched a cryptocurrency under the same name. In 2024, it changed its name to World Network, and shortened it to World last year. World uses iris scanning for ID confirmation because the iris is more unique than a fingerprint, and describes its verification technique as anonymous, saying no personal information such as a name or address is required. A spokesperson said 40 million people have signed up for the World app so far.