CASTLEWOOD, SOUTH DAKOTA — A published report alleged that Bryon Noem, the husband of former Homeland Security Secretary Kristi Noem, had engaged in cross-dressing while texting with women who were not his wife. The report stated that Noem was active in a fetish community centered on bimboification and had posted images featuring oversized balloon breasts while chatting with influencers.

Images described in the report show Noem wearing a skin-tight suit with balloon breasts and posing with a kissy expression. According to the report, Noem allegedly made payments of up to $25,000 to individuals he admired for their bust size and curves.

A spokesperson for Kristi Noem said her family was blindsided by the allegations about her husband and requested privacy and prayers. No direct statement or denial from Bryon Noem has been reported. The couple have been married since 1992 and have three children: daughters Kassidy and Kennedy and son Booker.

Media commentator Megyn Kelly raised national security concerns in a podcast appearance, saying, "It's relevant because it makes her subject to blackmail." Kelly also said, "If the Daily Mail can find these pictures, so can our adversaries."

Media personality Andy Cohen wrote on Instagram Threads, "Kristi Noem's husband being a cross-dresser was not on my bingo card!" In a separate post, Cohen wrote, "Wishing [all of] my tig-bitted married MAGA bro's a Happy Easter."

The report prompted reaction on social media. Users reposted memes involving Secretary of State Marco Rubio, including one showing Rubio sitting on a couch in the Oval Office with the caption, "Marco Rubio finding out he has to be Kristi Noem's husband now too." Other users circulated edited videos depicting Rubio shopping for large bras and dresses, practicing walking in heels, and getting leg waxing.