Disney raised ticket prices at its U.S. theme parks for a fourth consecutive year in 2025. Per-person spending at Disney's domestic parks rose by 5% during fiscal 2025, which ended in September 2025, while overall visits to the parks fell by 1% over the same period.

Under CEO Josh D'Amaro, who succeeded Bob Iger as head of the company, Disney's Experiences segment has generated revenue growth largely driven by successive price increases. The pattern of higher ticket costs paired with a decline in attendance has defined the division's recent performance, with the company collecting more revenue per guest even as fewer visitors passed through turnstiles during the fiscal year.

The attendance decline was also reflected in bookings reported by travel professionals who specialize in Disney vacations. One travel agent at Upon a Star Travel said her team sent 816 families to U.S. Disney parks last year, down about 4% from the year before. She said this year is on pace to exceed 2025.

An analyst at Raymond James forecast that attendance at Disney's U.S. parks will grow this fiscal year and projected that per-person spending at the domestic parks will increase by 4%. The analyst wrote that stronger attendance and higher per-person spending will drive Disney Experiences revenue 6% higher to $38.4 billion in fiscal 2026. The Experiences division encompasses the company's theme parks, cruise lines, and related vacation operations.

The four straight years of ticket price increases have raised the cost of a Disney park visit. Per-guest spending has trended upward during this stretch, while the 1% attendance decline in fiscal 2025 coincided with the higher prices.