U.S. — Honda confirmed on July 16, 2026, that production of the Honda Prologue is ending, removing the electric SUV from the automaker's U.S. vehicle portfolio. The decision comes as electric vehicle sales have contracted across the industry over the past year.

The Honda Prologue was built at General Motors' Ramos Assembly Plant in Mexico. The model sold approximately 33,000 units in 2024 and approximately 39,000 units in 2025. The vehicle was removed from Honda's U.S. lineup following the announcement of the production halt.

The decline continued into 2026. EV sales in the second quarter of 2026 were lower than in the same period of 2025. A total of 247,226 EVs were sold in the second quarter of 2026, accounting for approximately 5.8% of the total U.S. vehicle market, according to Kelley Blue Book and Cox Automotive data.

The market contraction followed the elimination of a financial incentive for EV buyers. The $7,500 federal EV tax credit ended in fall 2025.

The Honda Prologue was among the electric vehicles affected by the shifting landscape of the U.S. EV market. Its removal from Honda's U.S. portfolio and the end of its production at the Ramos Assembly Plant in Mexico reflect the broader downturn in electric vehicle sales that began in late 2024 and intensified through 2025 and into the second quarter of 2026.

The combination of falling quarterly sales volumes and the expiration of the $7,500 federal tax credit in fall 2025 created conditions in which EVs accounted for just 5.8% of all U.S. vehicle sales in the second quarter of 2026. The Prologue's production end is the latest in a series of strategic adjustments by automakers as the electric vehicle market contracts relative to the total vehicle market.