AUCKLAND — Owners of the Auckland-based movie tracking platform Letterboxd are in discussions to sell the company. Potential buyers include Netflix, Sony Pictures, and Paramount, according to the industry newsletter Puck.

The Canadian holding company Tiny, which acquired a 60% share of Letterboxd in 2023 at a valuation between $50 million and $60 million, is involved in the sale discussions. Letterboxd co-founders Matthew Buchanan and Karl von Randow own the remaining 40% of the business. The company has been floating a valuation of $250 million, and investment bank LionTree is handling the sales process.

Other entities mentioned as potential buyers include private equity firms TPG and Redbird. Reddit co-founder Alexis Ohanian is also a potential buyer. David Ellison's Paramount Skydance is among the potential buyers; RedBird Capital Partners is a financial backer of Paramount.

Letterboxd was founded in 2011 and has grown to more than 26 million users worldwide. As of June 2026, the platform anticipates having more than 30 million members globally, having gained 10 million members in the preceding year. The platform saw a surge of new users during the pandemic and is popular among audiences aged 18 to 35.

Celebrities such as Charli xcx, Ayo Edebiri, and Martin Scorsese use the Letterboxd platform. The service features a "Four Favorites" video series where actors like Kate Winslet, Dustin Hoffman, and Uma Thurman discuss their favorite movies. In December, Letterboxd launched an in-app video rental store that focuses on niche arthouse titles. Letterboxd, Netflix, and Paramount have declined to comment on the sales discussions.