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Taylor Swift's 12th studio album is titled The Life of a Showgirl.
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The Life of a Showgirl album was announced in August and debuted in October.
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Maren Wade, a Las Vegas performer, is suing Taylor Swift for trademark infringement over the album’s showgirl branding.
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The lawsuit was filed in U.S. District Court for the Central District of California.
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Maren Wade is a singer and columnist.
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Wade wrote a weekly column for Las Vegas Weekly called Confessions of a Showgirl beginning in 2014.
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Wade's Confessions of a Showgirl column evolved into a podcast.
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Wade's Confessions of a Showgirl column evolved into a live cabaret show.
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Wade adapted her Confessions of a Showgirl column into a live show and book by the same name.
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Wade turned her Confessions of a Showgirl column into a live show and touring production.
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Wade registered the Confessions of a Showgirl branding as a trademark in 2015.
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Wade's Confessions of a Showgirl trademark eventually received incontestable status.
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Swift's team applied to register a trademark for The Life of a Showgirl.
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The U.S. Patent and Trademark Office refused Swift's trademark application for The Life of a Showgirl, finding it confusingly similar to Wade's mark.
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The lawsuit claims Swift's team continued using The Life of a Showgirl branding without contacting Wade after the trademark refusal.
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The U.S. Patent and Trademark Office suspended Swift's trademark application earlier this month and indicated the refusal will be made final unless a new issue arises.
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Swift's representatives and Universal Music Group declined to comment on the lawsuit.
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Wade asks the court for a permanent injunction preventing Swift and her companies from using The Life of a Showgirl as a brand on products or services.
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Wade asks the court to hand over all profits earned from the sale of goods under the Life of a Showgirl branding.
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Wade seeks a jury trial and additional monetary compensation.
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TAS Rights Management and Bravado, UMG’s global merchandise and brand management division, were named as defendants in the lawsuit.
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The complaint states that the defendants have filed multiple federal actions to seize goods from vendors selling trademarked merchandise near concert venues.
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The complaint states that the defendants have previously leveraged claims of trademark infringement in federal court when it served their interests.
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Before filing the lawsuit, Wade posted on Instagram with the caption "In my showgirl era."
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Wade's Instagram posts included hashtags #TS12 and #TheLifeOfAShowgirl.
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Maren Flagg performs under the stage name Maren Wade.
Jaymie Parkkinen, attorney
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Jaymie Parkkinen said, "Maren spent more than a decade building CONFESSIONS OF A SHOWGIRL. She registered it. She earned it."
Jaymie Parkkinen, attorney
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Jaymie Parkkinen said, "When Taylor Swift’s team applied to register THE LIFE OF A SHOWGIRL, the Trademark Office refused, finding Swift’s mark confusingly similar."
Jaymie Parkkinen, attorney
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Jaymie Parkkinen said, "We have great respect for Swift’s talent and success, but trademark law exists to ensure that creators at all levels can protect what they’ve built. That’s what this case is about."
Maren Wade, performer
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Maren Wade said, "People that are like, 'Oh, I don’t like Taylor Swift' — OK girl, if you’re not fun, just say that."
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Wade posted a video captioned "Let us be excited for #TS12 #TheLifeofAShowgirl".
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In November, the U.S. Patent and Trademark Office issued a partial refusal of Swift’s trademark application due to likelihood of confusion with Wade’s mark.
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