Twix released an advertisement titled "Double Act" featuring two ventriloquist dummies performing to Nelly and Kelly Rowland's song "Dilemma." This advertisement marks the launch of a new campaign for the brand.

The agency adam&eve\TBWA created the advertisement, which Dougal Wilson directed. The production company Blink produced the advertisement. It includes a saxophone solo and pyrotechnics. The advertisement was captured almost entirely in-camera, with minimal post-production.

Versions of the advertisement with durations of 90, 20, 15, and 6 seconds will run across broadcast, online, and social channels. It will run in more than 20 markets, including the U.S. and U.K. Twix is also partnering with creators to encourage TikTok users to form their own double acts.

Twix global chief brand officer at Mars Snacking Rankin Carroll said, "'Double Act' is a perfect example of our brands finding new ways to entertain." Carroll added, "With content creators and influencers at the heart of this distinctive campaign, this humorous, creative work firmly establishes the thought that two is indeed more than one."

The new campaign follows Twix abandoning its Left Twix versus Right Twix rivalry campaign last year. Twix has launched a global "Two Is More Than One" platform aimed at younger audiences. The brand predicted that 79% of viewers would be second-screening the 2025 Super Bowl.