Venice Mayor Simone Venturini is proposing a dynamic pricing system for the city's day-tripper access fee. The proposal seeks government approval to raise the day-tripper charge to as much as 50 euros on its busiest days, compared to the current 10 euros for last-minute reservations.

Venturini was elected mayor last month. He served as Venice's top tourism official when the day-tripper tax was launched in 2024. The implementation of a surge-pricing structure would require an amendment to Italy's special law governing Venice. Venturini stated he had discussed the dynamic pricing idea with the tourism minister.

"We spend 100 million euros a year just to maintain Venice physically, and nobody gives us that money. Not Europe. Not the Italian state. International critics don't pay it either. It's paid by the people of Venice, and in part through tourism taxes," Venturini said.

During its 2024 test phase, which covered 29 peak days, Venice collected 2.4 million euros from more than 485,000 day-trippers. In 2025, Venice increased the number of fee-collection days to 54 and doubled the fee to 10 euros for last-minute registrations, collecting 5.4 million euros. Six additional days have been added to the fee-collection schedule in 2026.

"If, for example, more than 40,000 people had already booked for a given day, those above that threshold might be asked to pay a little more—20, 25 or 30 euros," Venturini said. "The goal is not to raise money or to turn Venice into a ticketed city. The goal is to give both residents and visitors a better experience on days when the city would otherwise be too crowded."

Data from the Ocio housing advocacy group in January 2026 indicated that the number of residents in Venice's historic center has dropped to below 48,000. During the same period, the number of tourist beds in Venice's historic center rose to more than 51,500.