U.S. — Activist groups maintained boycott campaigns against companies including Tesla, Target, Amazon, and Walmart in 2026, citing perceived connections to the Trump administration and its policies on immigration and diversity, equity, and inclusion (DEI) rollbacks. The campaigns focused on company restructuring of DEI initiatives and individual executives' involvement with the administration.

Tesla Inc. became a target of boycotts after Elon Musk assumed an advisory role in the Trump administration and helped oversee government spending cuts through the Department of Government Efficiency (DOGE). Organized demonstrations took place at Tesla dealerships across the U.S. in 2026, and activist groups encouraged consumers to delay vehicle purchases or sell their Teslas. Ashley Brundage, CEO at Empowering Differences, stated, "The president inflicts market instabilities due to his off-the-script comments and social media posts." She added, "This is part of his approach in governing as global instabilities increase his own market holdings through his and his family's business holdings." Tesla shares returned over 32% in gains over the past year as of June 30, 2026.

A campaign referred to as the "Target Fast" lasted more than a year before organizers declared it largely complete in March 2026. This followed Target's scaling back of several DEI initiatives, including workforce diversity goals and supplier diversity programs, in early 2025. In March 2026, Target reaffirmed its commitments to diversity initiatives and community investment. Kristin Hull, founder and chief investment officer at Nia Impact Capital, identified Target as one of the household names under scrutiny, stating, "That list includes household names such as Target, Home Depot, Amazon, Walmart, Tesla, Spotify, Meta (and) Palantir, as well as the fossil fuel/oil and gas sector, various weapons-producing companies, and other large tech and retail firms that have scaled back DEI programs (and) are all under scrutiny as they navigate political pressures."

A campaign named "Boycott the Bezos Met Gala" took place in April 2026 in New York. This campaign followed Jeff Bezos's donation to President Trump's inauguration in January 2025 and Amazon's scaling back of DEI initiatives. The advocacy group Everyone Hates Elon distributed posters throughout New York City criticizing Amazon's ties to Trump and U.S. Immigration and Customs Enforcement (ICE). Amazon Web Services provides services to ICE. As of June 30, 2026, Amazon stock showed a year-to-date performance of 3.3%.

Immigrant-rights coalitions linked boycott calls to ICE enforcement activity at Walmart locations in and around Los Angeles in 2026. In March 2026, Christy Walton placed a full-page advertisement in The New York Times, urging the Trump administration to release undocumented immigrants held by ICE who do not have a criminal record. A digital version of the advertisement cited a 2025 Cato Institute study, which claimed that 73% of people in ICE custody since October 2025 had no prior criminal record.