Google is shutting down the Tenor API on June 30, 2026. This action will end third-party integrations with the GIF platform, though the Tenor website and its searchable GIF library will remain operational.

Google stopped accepting requests for new Tenor API sign-ups and integrations on January 13, 2026. After June 30, 2026, all Tenor API agreements and current integrations will be fully decommissioned. Any attempt to make a Tenor API request after the transition deadline will fail and result in an error message.

Google stated the Tenor API is being shuttered "as part of an ongoing effort to focus resources on enhancing our core products." Google acquired the Tenor GIF platform in 2018. The company will continue to use Tenor across its own services, including Google Messages and Gboard.

Platforms such as X, Discord, Bluesky, and WhatsApp previously integrated the Tenor API. X Product head Nikita Bier stated on June 21, 2026, that the platform was "forced to migrate" because of the API shutdown. Discord started testing Giphy and Klipy as Tenor alternatives in January 2026. WhatsApp was working on replacing Tenor with Klipy in May 2026.

Meta announced plans to acquire Giphy in 2020. The UK's Competition and Markets Authority described Tenor as the only equivalent large provider of GIFs at the time of Meta's Giphy acquisition announcement. The regulator also stated that the acquisition would negatively impact competition between social media platforms. Meta divested itself of the Giphy library in 2023.