The Australian Government has proposed reforms to restrict gambling advertising, with an effective date of January 1, 2027. The proposals include limits on television gambling advertisements to a maximum of three per hour between 6:00 AM and 8:30 PM, and a ban on gambling advertisements during live sports broadcasts within the same timeframe.

Further restrictions include a ban on radio gambling advertisements during school pickup and drop-off times and a ban on online gambling advertisements unless users are over 18 and have an opt-out option. The proposals also prohibit the use of celebrity or influencer endorsements for gambling and ban gambling advertisements inside sporting venues and on player uniforms. The reform package plans for a levy on wagering companies to fund a public advertising campaign for BetStop, the national self-exclusion register for gamblers in Australia.

Communications Minister Anika Wells said in a podcast interview that delaying actual reform and actual implementation isn't worth further consultation on a piece that has been very publicly and prolifically discussed for three years. A statutory review previously indicated that some individuals on BetStop were still able to place bets, open accounts, or receive wagering advertisements. The government's consultation process on the draft reforms lasted for a few weeks.

Liberal MP Simon Kennedy stated, "Labor's legislation is a capitulation to the gambling lobby." He added that "It falls short on advertising restrictions, inducements and protections for children and young people." Additionally, Liberal MP Andrew Wallace stated, "What they've produced is a half-arsed way of dealing with some of the damage that gambling causes Australians." The Murphy report, three years prior, had recommended a full ban on gambling advertisements.

Seventeen Coalition MPs, including John Howard, Jeff Kennett, and Nick Greiner, signed an open letter advocating for stronger action on gambling.