Melissa McIntosh, the shadow minister for the NDIS, has proposed a rebranding of the Liberal Party and a re-evaluation of its core values following recent polling data. The Coalition's primary vote registered 17% in Monday's Newspoll, while Labor's primary vote stood at 33%. The Greens' primary vote was 13% and One Nation's primary vote was 29% in the same Newspoll.

McIntosh stated, "I think it's time for the Liberal party to rebrand itself." She added, "Some people think that we're stuck in the past and our policies need to resonate with the Australia of today and the future." McIntosh suggested revisiting the party's values, saying, "So I think it'd be a really good time for us to revisit our values." She indicated inspiration from media coverage, noting, "We need to get some experts in and I was just inspired by Sky News."

Opposition leader Angus Taylor addressed the challenges the party faces, stating, "You can't turn around a tanker in a few months." Taylor claimed the Morrison government breached trust with the electorate during the Covid pandemic by supporting big government. He elaborated on this perspective, saying, "It's going to take time because people need to rebuild trust in a Coalition, in a Liberal party, in a National party that has breached trust." Taylor asserted, "We allowed big government to become accepted, and we don't believe in big government," adding that "Australians felt that government got too big, too heavy, too close to their daily lives." A Redbridge research poll released Monday also showed a dip in support for the Coalition and for One Nation, alongside rising support for Labor.

Taylor indicated a shift in the party's internal consensus, stating, "I think that is widely accepted on our side of politics now." He outlined a path forward, saying, "We needed to come out of Covid with a strong plan to pare back on both spending and the role of government in people's lives." Taylor commented on previous party leadership, saying, "Well, we were in freefall [during Ley's leadership]" but added, "Now, the Coalition is solid as a rock." Sussan Ley was removed from leadership more than four months prior to the article. Jonno Duniam has announced his impending retirement from politics.