US — Netflix reported that its advertising business earned $1.5 billion in 2025. The company stated it expects advertising revenue to reach $3 billion in 2026. Netflix introduced an ad-supported plan in 2022, following a period when the company lost subscribers for the first time in more than a decade.

In 2025, Netflix reported total revenue of $45.2 billion. The company stated its ad-supported tier reaches more than 250 million viewers every month.

Streaming services maintain varied pricing structures. Netflix's standard ad-free plan costs $19.99 per month, while its premium 4K HDR ad-free plan is priced at $26.99 per month. HBO Max rolled out a cheaper, ad-supported tier in 2021. HBO Max's standard ad-free plan costs $18.49 per month, and its premium ad-free plan is $22.99 per month.

Other services also offer ad-supported and ad-free options. Disney Plus's commercial-free subscription costs $18.99 per month. Amazon Prime Video locks 4K streams behind a $4.99 per month subscription added to the $14.99 per month Prime membership. Research from Antenna indicates that nearly half of current subscribers in the U.S. for streaming services with cheaper, ad-supported plans have signed up for the tier with ads.

Why It Matters

The reported advertising revenue marks the financial performance of Netflix's ad-supported tier since its introduction in 2022. This development occurs as streaming services diversify revenue streams beyond traditional ad-free subscriptions, a trend that began with several competitors offering ad-supported options earlier in the decade. Data regarding the adoption of ad-supported tiers by subscribers reflects consumer choices within the streaming market.