CANNES — Anthropic's Claude Super Bowl LX campaign received the Film Grand Prix at Cannes Lions 2026. The campaign also secured Gold and Silver Lions in Film, as well as a Silver Lion in Creative Strategy.

The campaign marked Anthropic's debut during the Super Bowl. It consists of two spots titled "Can I Get a Six Pack Quickly?" and "How Can I Communicate Better With My Mom?" Mother London created the campaign, which Jeff Low directed through Biscuit Filmworks. Anthropic released the films in February 2026, days prior to Super Bowl 60.

The campaign utilized humor to address the introduction of advertising on artificial intelligence platforms. It conveyed the message that there was "a time and a place" for advertising. OpenAI had announced its intention to introduce advertising on its platform before Anthropic's campaign release. Pelle Sjoenell, Film Lions jury president and worldwide chief creative officer of NLS Corp, said the campaign was "an ad about where ads shouldn't exist, it's an AI making fun of AI, a challenger that took on the market leader." Sjoenell also stated that "With wicked nerve and craft in every frame, the risk was profound, the execution was immaculate, and it reshuffled the perceptions in the most consequential technology race of our age."