UK — Families, including parents with newborn babies, are booking air-conditioned hotel rooms in the UK to escape high temperatures during a heatwave. Hotel companies are reporting increased demand for these rooms.

During the week, temperatures reached the mid-to-high 30s Celsius across parts of England and Wales. The Met Office issued extreme heat warnings. On Friday, the UK provisionally recorded a new June temperature record of 36.9C at Wattisham, Suffolk.

Since June 1, data from Booking.com shows that searches using the "air-conditioning" filter have tripled across Great Britain. Adyen data indicates the UK hotel industry experienced a 34% increase in revenue between June 22 and 25, 2025, compared with the same period in 2024, based on authorized transactions via its platform in Great Britain.

Heartwood Inns reported an increase in inquiries from parents with newborn babies seeking air-conditioned rooms. The company operated at 86% occupancy during the week, with about a third of callers asking about air conditioning before booking.

Dean Culpan, general manager of the London hotel Templeton Garden, said guests are increasingly seeking cool, comfortable spaces. "With the heatwave in full swing, we've seen a noticeable increase in demand across the hotel and are currently operating at capacity," Culpan said. He added that guests are looking to relax, work remotely, and escape the city heat in air-conditioned interiors or the hotel's private garden. Culpan also stated, "As temperatures soar across London, we've also seen a significant rise in terrace dining and drinks, with these cooler, shaded areas becoming some of the most sought-after spaces in the hotel."

Gemma Jones, hotel operations manager at The Feathers, reported a noticeable impact on booking behavior, particularly over the past week. "The current heatwave has had a noticeable impact on booking behaviour at The Feathers, particularly over the past week," she said. She noted an increase in last-minute bookings from guests looking to escape the heat and enjoy a relaxing, air-conditioned environment. The Feathers' occupancy increased from 74% to 81% during the week.