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Franziska "Fran" Bell became Home Depot’s chief technology officer in April 2026.
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Franziska Bell previously served as chief data, AI, and analytics officer at Ford Motor.
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Angie Brown became Home Depot’s chief information officer in May 2025.
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Angie Brown had been employed by Home Depot for 27 years prior to becoming chief information officer.
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Jordan Broggi became executive vice president of customer experience and the online channel at Home Depot in June 2024.
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Home Depot tested a customer service AI system built with Google Cloud in 50 stores.
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During the pilot program, the voice agents in the Google Cloud AI system understood what a customer was calling about in 10 seconds.
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Home Depot made Microsoft Copilot available to office workers.
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Home Depot uses Anthropic’s Claude coding system to speed up software development.
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Home Depot uses machine learning algorithms to guide workflows for store associates.
Angie Brown, chief information officer
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Angie Brown stated that Home Depot's AI investments must link to supporting merchandising within physical stores, cultivating an interconnected retail ecosystem involving digital channels, or growing business with contractors, builders, and other professionals.
Angie Brown, chief information officer
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"Am I going to limit the number of use cases that can leverage AI to solve a problem?" Brown rhetorically asks. "I don’t want to. If AI can help solve those problems that we have already identified from a business perspective, I’m not going to hold them back."
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Home Depot is ranked No. 25 on the Fortune 500.
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Home Depot reported that net sales grew 4.8% in the fiscal first quarter compared to year-ago levels.
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Home Depot acknowledged that homeowners were delaying larger projects due to concerns about higher gas prices, layoffs, and other economic uncertainties.
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Angie Brown has oversight of Home Depot’s technology strategy, infrastructure, cybersecurity, and software development.
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Jordan Broggi oversees Home Depot’s e-commerce business, merchandising, and the customer experience for digital channels.
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Home Depot’s e-commerce business is valued at $25 billion.
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Franziska Bell steers product management, data, and AI at Home Depot.
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Magic Apron is an AI assistant that can answer shopper questions and summarize product reviews.
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Magic Apron debuted in March 2025.
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Magic Apron’s generative AI capabilities are trained on Home Depot’s product data.
Jordan Broggi, executive vice president of customer experience and president of online
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Jordan Broggi stated that when Magic Apron launched, "the consumers loved it and the pros hated it."
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Home Depot pulled the pro version of Magic Apron offline because the system was asking professionals questions that were too simplistic.
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Home Depot is fine-tuning the large language models for Magic Apron to improve the user experience for professional shoppers.
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Magic Apron can field questions from Home Depot employees.
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Home Depot is rolling out Magic Apron functionality to employee smartphones.
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Home Depot plans to make Magic Apron multilingual in a future upgrade.
Angie Brown, chief information officer
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"Generative AI is becoming more and more a part of everybody’s life," says Brown, explaining why these AI assistant tools are being adopted by employees.
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Home Depot uses an internal AI system known as "order intelligence" to assess risk scores for deliveries based on millions of past data points.
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The "order intelligence" system assesses risks such as whether a property requires a gate code or has a winding, narrow path.
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The "order intelligence" system determines whether a 22-foot or 36-foot delivery truck is better suited for a location.
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The "order intelligence" system can proactively reach out to customers with potential delivery problems and provide more accurate delivery times.
Jordan Broggi, executive vice president of customer experience and president of online
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Jordan Broggi stated that customers do not know or care much that generative AI is working in the background.
Jordan Broggi, executive vice president of customer experience and president of online
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"They just want their stuff delivered on time, complete, undamaged, and with clear communication," he added.
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Home Depot is developing a generative engine optimization (GEO) strategy.
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Home Depot allows shoppers to buy its goods on OpenAI’s ChatGPT.
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Home Depot supports Google’s Universal Commerce Protocol.
Jordan Broggi, executive vice president of customer experience and president of online
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Jordan Broggi stated that the retail strategy for AI shopping platforms has not been clearly defined thus far.
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Gallup stated that the difference in AI usage between employed and laid-off workers is statistically significant.
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