HONG KONG — The Beyblade toy has regained popularity across Asia, including in Japan, Thailand, Taiwan, and Hong Kong. Beyblade sales in Hong Kong increased by a factor of 14 compared to the previous year, according to Toys 'R' Us. Demand for the toy has increased in Hong Kong, Malaysia, Singapore, mainland China, Taiwan, and Thailand.

Leo Tsoi, CEO of Toys 'R' Us, described the resurgence of interest in Beyblade as "bastante sin precedentes." Tsoi said, "Es un hecho… la intención de esta generación y su estrategia de planificación familiar (son) diferentes de la anterior." Tsoi added, "Aún puedes ganar siendo un niño de 9 años contra un adulto de 39, así que eso crea mucho drama."

Community Beyblade tournaments are being hosted at locations such as The 59 Tattoo studio in Wan Chai, Hong Kong. Informal battles are also occurring in parks, gyms, and shopping malls. Dozens of players gather in a suburban park in Tseung Kwan O, Hong Kong, to play Beyblade.

Marcus Yuen, founder of The 59 Tattoo, reflected on childhood experiences with the toy. "Los niños de mi escuela primaria solían reunirse en el parque y jugar," Yuen said. "Pero cuando creces, la gente deja sus juguetes a un lado." Yuen said, "Hoy en día es difícil encontrar un evento donde amigos y desconocidos puedan reunirse y jugar." Yuen said, "Puedes comprar lo que quieras." Yuen also said, "Ya no tienes que rogarle a tu mamá como cuando eras niño."

Tiff Tam, who works at The 59 Tattoo, has spent nearly US$400 on Beyblade toys. "Al principio, simplemente no le veía el atractivo," Tam said. "Pero en cuanto empecé a jugar, pude sentir esa tensión, emoción y competitividad." Rare Beyblade models are being resold online for up to US$80, which is 10 times their original price. Some buyers travel to Japan to purchase these rare models. Fans have lined up outside toy stores in Taiwan and Hong Kong due to the increased demand for Beyblade. In the United States, consumers aged 18 and older became the largest buyers of toys in early 2024.