Meta launched a new line of smart glasses without Ray-Ban branding, with a starting price of $299. This starting price is approximately $80 lower than the Ray-Ban Meta Gen 2's initial cost, and the new Meta Glasses do not feature Ray-Ban or Oakley branding.

EssilorLuxottica assisted in the design, manufacturing, and shipping of the new Meta Glasses, and the company's name is stamped on the inside temple of the Meta Fury, Meta Adventurer, and Meta Glasses by Kylie models. Meta and EssilorLuxottica have sold millions of smart glasses units since 2021, and together they hold an estimated market share of more than 80% in the smart glasses market.

The new line offers three different styles and seven colors. One style, the Meta Glasses by Kylie, is a collaboration with Kylie Jenner, featuring a gem in the upper corner of the left lens and an accompanying special case with a mirror. The Meta Fury models include a thicker, square frame, while the Meta Adventurer models have thinner rims and are available in standard and large sizes.

The Meta Glasses include a camera and personal speakers. Users can speak to Meta's AI through the glasses to translate or understand their surroundings, and they can also take photos and videos. The camera on the new Meta Glasses is smaller than the camera on previous Ray-Ban Meta glasses, a design change introduced in March with the prescription-optimized Optics Styles.

The Meta Glasses share internal specifications with the Ray-Ban Meta Optics Styles but have a slightly longer battery life. They are equipped with adjustable nose pads that can be clicked into three positions and temple tips with wire for fit adjustment. The glasses also feature overextension hinges and support prescriptions ranging from -12 to +2.25, though prescriptions stronger than -6 require an optician. Meta is also introducing a new charging stand for the Meta Glasses. The glasses lack a screen.

Alex Himel, Meta's vice president of wearables, stated, "If people aren't comfortable with you wearing the glasses, not only do we personally think that's bad, but we wouldn't have a business anymore." Himel also addressed potential tampering, saying, "We know that there's tampering today, and there are a handful of ways that people are doing it." He said the company plans to address the issue directly with updates soon, adding, "You should see some updates from us really soon, where we're looking to address it directly." Himel noted a desire for uniform rules regarding smart glasses, stating, "In general, we would like to get a place where there's a uniform way of handling things." He added, "If there are different rules in different states or places you go, that just becomes hard for people."