Julia Bartak, a Certified Financial Planner at Edward Jones, stated in 2025 that employers must provide real financial tools to help Generation Z engage with retirement planning. "If employers meet their ambition with real financial tools, not platitudes, this generation won't just survive the economy they're inheriting," Bartak said. "They'll transform it."

Research conducted in 2025 by Edward Jones and Morning Consult found that nearly four in five Gen Z individuals do not contribute to a workplace retirement plan. The research also indicated that 66% of Gen Z individuals say they would be more likely to participate in a workplace retirement plan if enrollment were easier. Additionally, nearly one-third of Americans have their first investment experience through their jobs, according to the same study.

A 2025 Deloitte survey states that offering high-quality retirement plans, employer matching contributions, and financial education resources can help employees build greater financial confidence while strengthening engagement and retention. A study by Allianz Life Insurance Company of North America found that about 60% of Gen Z individuals have paused their retirement savings within the past year, citing current financial pressures. Furthermore, a study by Edward Jones and Gallup revealed that 14% of Gen Z individuals seek guidance from a professional financial advisor.

Bartak emphasized the distinction between substantive financial support and other benefits. "Gen Z isn't asking for an office happy hour. They're asking for a fighting chance," Bartak said.

No independent assessment of Julia Bartak’s claims was available.