Rivian eliminated several hundred positions from its workforce. This reduction occurred approximately one week after the company began customer deliveries of the R2 sport utility vehicle.

The workforce reduction impacts departments including sales, marketing, and customer service. The cuts affect fewer than two percent of the company's total workforce. The company reported having 15,232 employees across North America and Europe at the end of last year.

This marks at least the fourth workforce reduction at the company since the beginning of 2024. "We recently restructured a handful of teams within Rivian as we work to profitably scale our business," a company spokesperson said. The company has never reported an annual profit, recording a net loss of $3.6 billion last year while delivering 42,247 vehicles. The automotive division recorded a loss of approximately $6,000 per vehicle delivered during the first quarter of this year.

The company previously aimed for its first annual profit in 2027 after reporting approximately $30 billion in cumulative losses. It delayed this profitability target in March due to increased expenditures on autonomous vehicle technology development. The R2 model is intended to expand the company's market reach beyond its current luxury vehicle segment. Uber plans to invest up to $1.25 billion in the company and agreed to purchase up to 50,000 R2 SUVs for deployment as autonomous ride-hailing vehicles. The company's current driver assistance technology requires operators to maintain visual monitoring of the roadway.

In October, the company eliminated more than 600 positions, which represented roughly 4.5 percent of its workforce at that time. Those October reductions primarily affected marketing, vehicle operations, sales, delivery, and mobile operations teams.

No independent assessment was available for this report.