Havas acquired a majority stake in Archrival, a U.S.-based youth culture and experiential agency. Established in 1997, the agency specializes in campaigns targeting younger demographics through sports, collegiate activations, ambassador networks, and immersive experiences.

It maintains offices in Lincoln, Nebraska, and Portland, Oregon. The agency has worked with clients such as Disney, Netflix, Spotify, YouTube, Google, EA, Adidas, and Amazon.

Havas Play consolidated sports and entertainment agencies within the holding company to become a global offering in 2023. Greg James, chief executive officer of Havas Media Network North America, said, "North America represents a significant opportunity for brands as sports, entertainment, creators and fandom increasingly shape how audiences discover, engage, and build loyalty. Clients are looking for partners that can help them navigate this changing landscape and connect more authentically with consumers. Archrival expands our ability to scale those solutions and deliver them in a way that is connected, differentiated, and built for where the market is heading."

Clint Runge, chief executive officer and founder of Archrival, said, "Like us, Havas understands what it takes for challenger brands to break through and isn't afraid to go against the grain to do it, making this next chapter together a natural fit."

No independent assessment was available for this report.